ABOUT US

The Signpost Logo

Our logo emphasizes that there is more than one way to engage in mission, just as there are no two villages or village churches that are the same.  Our many years of wide experience is helpful to those that want to discover the most appropriate and effective pathways of mission.

A Wealth of Experience

Following 25 years of highly successful short-term evangelistic outreaches around the country in a related organisation, the founders of Rural Missions (formerly Rural Sunrise) introduced a new paradigm for rural mission.

Drawing on that previous experience but combining it with the latest effective methods that secular organisations were using to breathe new life into businesses, and ensuring that everything was founded on theological principles, we set about the task to help rural churches become more missional in ethos and practice. 

Today, mission activity has been combined with many years of settled pastoral ministry in rural churches, adding a valuable dimension to the broad experience out of which we can help others who want their church to be good news to their local community.

Who do we serve?

Here at Rural Missions our main objective is to serve churches in rural areas across the UK to think and be more missional within their own communities, and helping people to find and follow Jesus for themselves.

Rural areas are defined as areas of less than 10,000 within the population, which equates to over 11,000,000 million people (17% of the population) living rurally across the UK. Across those areas, there are around 14,000 churches seeking to be Salt and Light into their communities, of which 10,000 of those are part of the Church of England (making up 40% of the CofE’s attendance).

Why rural Churches?

Villages and rural areas vary enormously, by size, shape, and social characteristics. While there are many that have lived in rural areas for many years, many people have moved from towns and cities, choosing to live in the countryside. In the process incomers have changed the nature of many of the UK's villages. Over recent years many villages have lost amenities, including schools, shops, pubs and post offices. While the UK's villages have generally become more affluent there is a lot of hidden poverty and deprivation.

Many people still have an image of the countryside that is largely a mythical idyll. Whilst there are villages with pretty thatched cottages, some villages are agricultural whilst others are industrial. Some villages have grown up around a fishing industry while others around other industries such as mining. Rural communities tend to be small with a complex mix of social types with differing values and beliefs.

All our villages are served by at least one church, though today it might very well not have a service every Sunday. Sadly, thousands of non-conformist chapels closed during the latter half of the twentieth century the church, though village life is a valued part of rural life. Church attendance, as a percentage of the population, is higher than in urban areas, and a recent government survey revealed that 70% of social capital in rural areas is provided through the churches.

Our History

While Rural Missions was officially founded in 1988, its story goes back some 25 years before that when a young man of only seventeen felt God’s call to evangelism and joined a rural mission organisation based in his hometown. Prior to this, Barry Osborne had been a typical teenager who had rebelled against church, abandoned his Christian upbringing and was anticipating a career as an officer in the Royal Navy. But God had a different plan.

At a public meeting the day before Easter Sunday 1963 he experienced a spiritual awakening and rapidly became an enthusiastic witness for Christ, undertaking coffee bar evangelism among his peers and several other aspects of personal evangelism. His long held ambitions for a life at sea had given way to a desire to be a teacher, but the call from God to evangelism was increasingly hard to resist.

Knowing of a small lay team that had been established to undertake mission work in the local villages, he applied to join the team and started basic training in evangelism with studies on the Old Testament, New Testament, and homiletics to complement a very thorough background in Bible studies provided throughout his childhood in his local Baptist church. Participation in the team ministry was limited but during a ten day mission for a Salvation Army church, the keen eyed officer insisted that Barry should be the speaker at the main final Sunday meeting. The theme of that sermon was to remain a characteristic aspect of the rest of his ministry - a call to share in God’s mission.

The organisation rapidly grew into a full-time organisation conducting typically eight high profile outreaches each year for various denominations and in various locations across rural Britain. It developed a network of some 30 associate ministries and in 1972 Barry set up and provided the main teaching for graduates from independent Bible Colleges who felt called to work in rural ministry and mission. Soon followed invitations to speak at various theological colleges and conferences, and to write about rural mission. With an analytical mind, he pioneered research into church growth and church planting in rural contexts.

In the mid 1980s, his leadership role led to an invitation to join the British Institute of Management (now the Chartered Management Institute) and the opportunity to undertake a University Course in management. The timing was perfect. Barry had been reflecting on how best to use resources for mission in the light of the enormous challenges in the rural areas. The high profile outreaches were notoriously difficult for churches to follow up, and gave the impression that mission and evangelism could only be undertaken by ‘specialists’.

In 1982, Barry had played a significant part in setting up a national network for organisations and national Churches. Through this he knew that these resources were far too insufficient to halt the spiritual decline in the rural areas. If the villages were to be re-evangelised then this would have to be done through renewed village churches with missional culture. So it was that in 1988 a new organisation operating in a new way was born. Originally called Rural Sunrise it became today’s Rural Mission Solutions.

Among the first to realise the potential offered by the scope of Barry’s experience and knowledge was the Anglican Diocese of Portsmouth. A newly appointed bishop had called all the parish churches to engage in mission but the Diocesan Mission Enabler had no experience of rural parish life. Barry was invited to support and gave two years to working with rural parishes in Hampshire and West Wight. During this time he began to refine the processes for developing bespoke mission strategies based on the existing human and other resources.

So the embryonic Rural Mission Solutions (called Rural Sunrise initially) was able to offer the knowledge gained from working in diverse sizes and kinds of villages, together with theological reflection and skills in teaching and project management. But one other dimension should be mentioned.

From 1967 to 1989 Barry served as a co-minister of a multi-generational Independent Baptist Church during which time his pastoral and teaching skills had developed. The church developed credibility across the denominations. In 1990 a small village Congregational church facing a crisis of survival appealed for help. On a good Sunday the congregation numbered nine and included one young family with two young children. This provided the perfect opportunity for Barry to put into practise what he had been teaching other churches.

Fifteen years later, the church had grown to a regular congregation of around fifty, almost all from the village, had an additional youth congregation, had seen two young couples go into mission work abroad, started a monthly café church (fresh expression), and taken ownership of two closed village shops where it ran a church and community resource. While it grew it also gave support to the local Anglican church. At around 3% of the village community, it became a model other churches were keen to follow.

Appointments within the Congregational Federation also took place. He was first appointed as Chairman to the UK Southeast Area and was elected to the national Council and a member of its Mission and Society Committee. Later he was elected national President and later still appointed the equivalent of a national ecumenical officer. All of this enriched his ministry, increased his sensitivity when working with other traditions, and enhanced his credibility.

Barry went on to be a trustee for a shortwhile for Rural Missions, having handed over the reins to Bob Goody as the CEO in March 2024, although as of May 2025 he has now fully retired from the ministry. Barry continues to teach and train, researches and writes, and is an enthusiastic advocate for rural ministry and mission. He still networks and is part of the team that is prepared to work with village churches, helping them to become truly missional with bespoke action plans that grow out of who they are, where they are and what they have. He is rightly what he is often called: “The Village Mission Man”